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| Ford plans "radical changes" http://www.warthogterritory.net/forum/viewtopic.php?f=29&t=11627 |
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| Author: | M21 Sniper [ 22 Dec 2006, 16:49 ] |
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Ford boss plans radical overhaul: WSJ Fri Dec 22, 6:35 AM ET NEW YORK (Reuters) - Ford Motor Co.'s (NYSE:F - news) new chief executive Alan Mulally's agenda calls for the motor company to plow through "gut-wrenching" change to achieve profitability by 2009, the Wall Street Journal reported on its Web site on Friday. PUBLICIDAD The WSJ reported that at a board meeting last week, Mulally surprised directors by asking them to follow him from the boardroom, down a flight of stairs to his secret "war room," where his plan for the company is mounted on the walls, the WSJ reported, citing people familiar with the situation. The pages contain charts, graphs and lists of Ford products and markets -- his road map to turn around the troubled auto maker, the paper reported. The paper also printed the full text of a company-wide email it says Mulally sent on October 13. In the email, Mulally writes that the company is going though an "extraordinarily gut-wrenching time." The paper reported that in the email, he predicted, "Some very good and loyal people are going to leave this company between now and next summer, and that's going to be tough on everyone." But he added: "As demoralizing as a slide down may be, the ride back up is infinitely more exhilarating." In a note to clients earlier this month, Merrill Lynch analyst John Murphy said he expected Mulally to give more detail on his operating plan as soon as the Detroit Auto show in early January. Ford in September warned its auto business would not make a profit in North America for another three years. The company is slashing costs and jobs to turn the business around. Former Boeing (NYSE:BA - news) executive Mulally was named chief executive early September and took on the position full-time in October. "US Army Snipers...providing surgical strikes since 1776." |
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