A company logo is a personal thing (if you are running your own business or website, anyway), so I wouldn't presume to tell you what your logo ought to be, but I CAN tell you some things I've learned about logo design in general, based on my own professional experience:
1) A good logo quickly communicates who you are and what you do in a single glance, even if someone has never heard of you before. (Really big corporations can break this rule because everyone already knows who they are)
2) The best logo designs will conform to a roughly square or circular area and look good even when reproduced at small sizes or in one color. (This insures that they can be reproduced anywhere in any media). Likewise, decent logo art is ideally produced as vector art (so if you decide later you want to blow it up and stick it on the side of your van, you can, and it will always be ready for any color background).
3) Simple is better.
4) Always keep the original art or file that the designer gives you (if someone else makes it for you). You would be amazed how many jobs I have done that involved redrawing someone's crappy jpeg logo art as an EPS file so that it can be printed. It is always money the company could have saved if they had bothered to keep their original artwork in its original file format and size. But they always manage to lose the file. Gotta love the paperless society.
5) 90% of the time spent on your logo should be thinking.
Good luck! Let me know if I can help...
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